Slay All Day – RuPaul’s Drag Race Queens Are All Decked Out For Lush’s Holiday Campaign

Lush is giving shoppers another gift this holiday season: RuPaul’s Drag Race superstars started gracing the beauty brand’s shop windows at the beginning of the month, serving seriously festive looks inspired by the fan-favorite Winter products.

The holiday campaign, “Merry DRAGmas,” features three iconic queens — Kim Chi, Detox, and Shea Couleé — in a series of fa la la la fabulous photo shoots. As you ponder what beauty gifts to bestow this season (or keep in your own cabinet), check out the queens’ creative campaign looks ahead and shop their favorite products for yourself.

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