WWE Superstar Seth Rollins was recently interviewed by NOLA.com to talk about several professional wrestling topics. During their conversation, Rollins was asked about the addition of the “Burn It Down” line into his entrance theme.
The Intercontinental Champion once had a dramatic pause in his music upon making his entrance. One day, however, that pause was filled with someone yelling the phrase “Burn It Down.” This line is likely in reference to the WWE 2K18 launch campaign, which featured Rollins burning down WWE memorabilia in the commercial.
Rollins revealed that the call to fill the empty space in his music came from Vince McMahon. McMahon didn’t like the pause in the theme and wanted to add something to fill it in. Rollins listened to several suggestions and eventually decided on “Burn It Down”:
“Honestly, I don’t exactly know. I feel like it was partially a take on the commercial for the video game last year where I’m sort of an arsonist when it comes to burning down the artifacts of the past.
“Having words in the entrance was totally Vince’s idea. There was nothing in that space, a weird dead space to Vince. He thought it was a good idea to fill it with something.
“We went through a couple of options, and that one fit the best. I chose it, and the next thing you know, it’s a huge part of my character.
“Thanks to Vince for having 50 years of pro wrestling knowledge in his back pocket. It’s a fun interactive thing for the audience. That many people screaming Burn it Down at WrestleMania was insanity.”